Dame Partnership

Brand Partnership, Curatorial Direction

A curated Track & Feel collaboration that brought Dame Products into the room as a true creative partner.

The Concept

Track & Feel: Woman to Woman brought Dame Products into Open Invitation's vinyl listening experience as a true partner, a collaboration built around a shared point of view rather than a simple logo placement.

I executed three layers of the partnership: a curated playlist built specifically for the collaboration's tone; a cross-channel interview featuring Open Invitation on Dame's own platforms, extending the brand's reach into Dame's audience rather than only the reverse; and event elevation through gifted products woven directly into the guest experience.

This demonstrates a different skill than Track & Feel alone: executing a multi-dimensional brand partnership end-to-end, curatorial, content, and experiential, for a recognizable consumer brand outside music/culture.

Results

  • Sold out with a waitlist — over 100 tickets sold
  • Strong attendee enthusiasm around the Dame products specifically, not just the event overall
  • Meaningful visibility for Dame in the DC market through the partnership
  • Attendee feedback described the night as something their "soul had been overdue for,"  an intentionally curated night of connection

The Work

Curated Playlist

Curated and sequenced specifically for the collaboration's tone.
Listen to the Playlist

Cross-Channel Feature on Dame's Substack

Full interview conducted and featured on Dame's Substack.
Read the Interview

Cross-Channel Feature on Dame's Instagram

Interview excerpt featured on Dame's Instagram, extending reach into their audience.
View on Instagram

Event Elevation

Coordinated integration of gifted Dame products into the guest experience, tying directly into the event theme.