Creative Services | Open Invitation

What Open Invitation Does

Open Invitation partners with culturally-minded brands to develop strategy that actually reflects who they are and who they're trying to reach.

None of the one-size-fits all stuff. The work starts by understanding what makes your brand distinct, then builds the positioning, content strategy, event concepts, and cultural programming that bring that to life.

If you're a brand that values community and resonating with your audience, hit my line!

What I Offer

I work with brands on:

How I Work

I offer both retainer partnerships and project-based work. Every project starts with a discovery call to make sure we're the right fit, then I build a custom scope based on what you actually need.

Portfolio

Some recent projects.

Elizabeth Seton High School

Creative Direction, Content Strategy, Copywriting

The school's website hadn't been updated in four years. Outdated interface, inconsistent messaging, old photos, and confusing navigation that left parents calling with questions they couldn't find answers to online. I led the full redesign: managing cross-functional teams, directing a...

The school's website hadn't been updated in four years. Outdated interface, inconsistent messaging, old photos, and confusing navigation that left parents calling with questions they couldn't find answers to online. I led the full redesign: managing cross-functional teams, directing a photo and video shoot, rewriting content across 100+ pages, and restructuring the site to reflect the school's values and improve usability. The result: a modern digital hub that reduced user frustration and positioned the school as a forward-thinking institution.

Achromatic

Brand Strategy, Social Media Strategy, Content Planning

Achromatic books world-class electronic artists and DJs but had 960 Instagram followers and zero storytelling between event announcements. I developed a content strategy that repositioned them as tastemakers, introducing artist education content, recurring formats, and backend systems...

Achromatic books world-class electronic artists and DJs but had 960 Instagram followers and zero storytelling between event announcements. I developed a content strategy that repositioned them as tastemakers, introducing artist education content, recurring formats, and backend systems for consistent output. Now their feed reflects the caliber of their programming. Achromatic books incredible artists. A-Trak, Jacques Greene, Conducta, Zack Fox, the list goes on. But their Instagram didn't show it. Solid engagement on flyers, nothing in between. I built a content strategy that positions them as tastemakers, not just promoters. This strategy included artist & music education, recurring formats, backend systems to keep it all consistent. Now their feed actually matches the quality of their lineups.

Open Invitation

Brand Strategy, Content Strategy, Event Programming

Open Invitation started as a forgettable dance party with no real identity. I rebranded it into a four-pillar creative ecosystem, strategic services for brands, vinyl listening events, a biweekly newsletter, and brand partnerships that tie...

Open Invitation started as a forgettable dance party with no real identity. I rebranded it into a four-pillar creative ecosystem, strategic services for brands, vinyl listening events, a biweekly newsletter, and brand partnerships that tie everything together. Now it’s a platform that generates revenue while building community.